Ardea Xhema

Maneuver through the vagueness of customer journey

Customer-experience maps outline the how clients interact with online touch-points and give you a complete picture on interactions across channels. But if it sounds so simple, what’s with the vagueness of these journeys?


A/B testing – Saying goodbye to “guesswork”

"The shift that technology has created in the business world has made the incremental change in leaders’ perspective: decisions will not be made if there is a lack of data."