Customer Experience Insights

Google Analytics: How to turn digital insights into customer value

Living in a time where businesses revolve around customers and their online experience, utilizing website analytics has become an ultimate necessity. With the information that such tools provide, companies can base strategies on data and use it to their advantage.


Maneuver through the vagueness of customer journey

Customer-experience maps outline the how clients interact with online touch-points and give you a complete picture on interactions across channels. But if it sounds so simple, what’s with the vagueness of these journeys?