Multiple markets localize the new Lifebuoy platform, delivered by Sogody

Case study — Human–AI Interfaces

The objective of our team was to deliver a UX that allows for easy, seamless purchases through a simple yet advanced experience. However, we had limited backend access, which impacted our ability to provide an inclusive approach to development.

We delivered a 72-hour campaign through a microsite that brought a lot of attention and visitors to the brand. As a result, the brand team continued working with us — revamping Lifebuoy’s old site into a new digital experience that pushes the brand’s story to the audience in a more concise and modern manner, working primarily with Cog.JS, a component-oriented front-end framework backed by Adobe Experience Manager.