In a previous case study, we briefly introduced our work on the Samsung UK website, which helped address ongoing issues with cart abandonment. That is however only a small part of the technical work we do for our client. Just last month, another highly successful test was featured in a video showcased in Adobe Summit.

We are proud to say that we were instrumental in the technical implementation of a revamp of the Galaxy Z Fold2 Buy Page that included better surfacing of options, offers, as well as purchasing methods for the UK market. The results revealed a significant uplift in conversions due to visitors being presented with a much cleaner view of the key options, the different purchasing options available, as well as the very flexible and smooth delivery and returns process.

See the video to learn more about our constant involvement in driving conversion for Samsung Electronics:

The industry

Our client, Cheil Worldwide Inc is the world’s 19th largest advertising agency by revenue and the world’s 14th creative agency network. As a marketing company under the Samsung Group, it offers advertising, public relations, and digital marketing services. Our team is in charge of supporting the technical aspects of testing different hypotheses aimed at optimizing user experiences for people visiting Samsung.com

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