Wanting to improve the customers' digital experience is an open-ended work. Nowadays, connected businesses rely on technology and development professionals to proactively engineer, maintain, integrate and support powerful, complex platforms and systems. These systems drive everything from user experience to digital product development, to e-commerce, to data analytics, to many other high-value functions.

Managed service providers (MSPs) are third-party companies that provide core digital services to enterprises with a monthly engagement pricing model based on time, expertise and effort brought in. MSPs allow enterprises without IT expertise to improve their day-to-day operations and avoid digital operations issues. Companies like Sogody, offer managed services for a brand’s Digital Experience Optimization (DXO) and/or coding needs. We are uniquely positioned to give support and advice to companies that are focused on improving their online brand’s visibility, coding, e-commerce, and optimization. MSPs can help brands to reinvent themselves, pursuing a combination of process change and technology adoption to dramatically improve the customer experience and create entirely new digital lines of business.

MSPs vs a brand’s own team

First and foremost, putting the responsibility of digital to a dedicated team of experts can help increase efficiency and competitiveness and provide scalability, all this while reducing costs. MSPs' main value is their higher level of expertise or unique knowledge of different technologies that are required to better optimize the customers’ digital experience and to manage a brand’s Martech. Outsourcing can help a firm stay focused on revenue-generating activities and innovation. And, in so doing, they can take their relationship with their customers to the next level.

The benefits

A qualified and reliable managed services provider offers a wide range of benefits to brands of all sizes. We broke down a few ways MSPs can enable more successful digital transformation for their customers:

  • Onsite team focus on core business;

  • Improve vendor management;

  • Comprehensive reporting;

  • Grow the digital transformation footprint;

  • Scalability;

  • Reduce operational costs.

At Sogody, MSP is a way of engagement with many of our clients, notably, our partners Cheil, Creative CX, Brainlabs, Truth&Dare, and more. We have a variety level of engagement, which are detailed in the following link: https://sogody.com/services/managed-shared-services/

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