Creating a digital experience for Knorr

Case study — Domain-Specific Software Platforms

Through our efforts to build a master site for the Arabian market, we created a user experience that meets the needs and expectations of users and is built with usability in mind, making it easier for users to find all the necessary information.

The most important technical challenge our team faced was that this was the first time we were building an e-commerce website for Knorr Arabia — there was no previous version to build upon. We built a master site using Adobe Experience Manager (AEM) with entirely custom components that serve as a template for all future localizations, connected to a Recipe Management System and a filtering system for recipes.