Platform architecture

Localized experience

With 25 customizable modules


In today’s fast-paced business world, having a solid infrastructure that can adapt to changing conditions is crucial for success. This is particularly true in the world of e-commerce, where customer behavior and competition are constantly evolving.

For brands looking to stay ahead of the curve and innovate for the future, changing their e-commerce platform may be the key to success. Replatforming can provide businesses with a headstart towards the future while also ensuring that their infrastructure is agile and able to meet changing market demands.

In this article, we will explore the benefits of strategic replatforming for Every. and how it helped breathe new life into the company’s business model.

Every: revolutionizing the ready-made meal industry in Germany

Every. is a game-changing business operating in Germany, providing ready-made meals that are not only delicious but also environmentally conscious. They have successfully harnessed the innovation of frozen food to create vegan meals that are healthy, sustainable, and respect the environment. In addition to their plant-based ingredients, they invest a lot of effort into creating packaging that is as sustainable and resource-efficient as possible.

At Every., they understand that people today lead busy lives, with little to devote to meals. They have designed their meals to be the perfect solution for those constantly ‘on the go’.

Their meals are prepared with carefully selected, plant-based ingredients, and shock-frozen to keep them fresh. All their dishes are delivered directly to the customers’ doors and are ready in 10 minutes. Their commitment to creating delicious and healthy meals, while being mindful of the environment, is what sets Every. apart from the rest.

Empowering Every’s growth through strategic replatforming

With a mission as powerful as Every.’s, it was inevitable that they would become a highly requested meal delivery service. Just between June 1st and August 31st, Every. received 434K site visitors. As their customer base grew, catering to their individual needs and preferences became Every.’s top priority.

The only challenge they faced was that their current e-commerce platform was built on Shopify (using Liquid, HTML, CSS, and Javascript) which did not allow for the level of flexibility and customization that Every. needed to deliver a truly personalized user experience.

This is where Sogody’s new e-commerce brand extension, Spell & Sell, came in. Thanks to our expertise in delivering top-notch e-commerce solutions, we were entrusted with the responsibility of finding a solution that would allow Every. to break free from the limitations of its current platform.

Our team of experienced developers and designers worked closely with Every. to understand their business goals, pain points, and unique needs. We identified the areas that needed improvement and proposed a strategic replatforming approach that would leverage modern technologies and industry best practices to ensure Every.’s continued success.

We helped Every. migrate from their Shopify-built platform to a Headless architecture so that we could provide them with a highly customizable platform, with the ability to easily add new features, markets, and functionalities as their business continued to grow.

The end-to-end solution

In less than three months, we built a new platform for Every. that would enable them to expand their business globally with multi-language, multi-market, and multi-currency support. S&S created over 25 customizable modules, allowing Every. to tailor the platform to their specific business needs, providing a truly customized experience.

To better connect with their international audience, S&S implemented seamless translations, making it easy for Every. to translate their platform into different languages and provide a localized experience for their customers.

S&S built the new Headless infrastructure using React for the frontend, Sanity CMS for content management, 3rd party integrations, and custom backend for recurring orders. This replatforming significantly impacted the speed, modularity, and flexibility of Every.’s e-commerce platform. By uniting an extensive ecosystem of technologies, services, and APIs into one workflow, with Netlify we unlocked new levels of team productivity— while saving time and money.

Moreover, we integrated real-time syncing with Shopify, allowing for seamless management of products, inventory, and orders across both platforms.

Our team also developed custom account pages and a loyalty program tailored specifically to Every.’s business needs, as well as integrating a number of third-party tools and services such as scheduled Instagram post fetching and real-time fetching from the review system.

All of these integrations helped Every. to improve customer engagement, drive traffic to their platform, and enhance overall customer satisfaction and retention.

The full-stack development and UX/UI design services provided by S&S, combined with the replatforming effort, had a significant impact on Every.’s business, providing them with a highly-customizable platform that is scalable, flexible, and designed to meet its specific needs.

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