MOD LIGHTING is a dynamic e-commerce brand on a rapid ascent, delivering exceptional home lighting solutions to customers worldwide. With sales concentrated in the USA and Canada, it has successfully positioned itself as a trusted provider in the discerning North American markets.

By forging strategic partnerships, with renowned vendors and a vast network of warehouses spanning around the world, MOD LIGHTING is steadfast in its commitment to serving a global clientele with unparalleled efficiency and reliability for lighting solutions.

From its inception, the primary goal has been to captivate customers across the globe by offering top-notch, contemporary home lighting options that inspire adoration.

Guided by its mission statement, MOD LIGHTING is driven by an unwavering belief in the power of quality craftsmanship and innovative designs that breathe life into any living space. This philosophy encompasses not only their products but the entire customer experience they provide. To ensure this, they have joined forces with Sogody, a like-minded digital experiences company that shares their dedication to excellence.

With its expansive global reach and commitment to customer satisfaction, MOD LIGHTING has become a beacon of trust and reliability in the realm of home lighting, aiming to surpass expectations and leave an indelible mark on the hearts and homes of its valued customers worldwide.

With Sogody’s assistance, MOD LIGHTING made it happen.

Unleashing the power of data

Sogody played a pivotal role in transforming MOD LIGHTING’s conversion rate optimization (CRO) program, leading to a triple increase in sales.

Prior to engaging with us, MOD LIGHTING encountered difficulties with its CRO efforts. They lacked the necessary resources and expertise to establish an in-house CRO program, leading to challenges in identifying high-impact opportunities. To address this, they embarked on a comprehensive approach, conducting analytical research, utilizing behavioral analytics, and actively seeking customer feedback.

Drawing from the insights gained through this research, Sogody honed in on three pivotal areas—Customer Behavior, Website Usability, and Customer Motivation—as the core components of our solution. To drive impactful improvements, we implemented a series of effective A/B testing strategies, leveraging data-driven methodologies.

Sogody’s e-commerce brand extension, Spell & Sell, took on the task of designing and implementing around 50 A/B tests. These tests were conducted across both MOD LIGHTING’s online platform and mobile app, tailoring solutions to cater to the specific needs of users.

Simplifying choices, amplifying results

One of our most triumphant tests involved streamlining the Product Detail Page (PDP), creating a cleaner and more intuitive process for visitors to follow. Initially, the PDP contained all 14 options displayed as individual swatch buttons, which led to clutter and confusion.

By reducing crowding on the page and implementing a clear step-by-step approach, we empowered customers to make informed decisions and navigate the PDP seamlessly.

The results of this test were nothing short of exceptional, driving an astounding +12.28% increase in Conversion Rate, and an impressive +19.3% boost in Average Order Value (AOV).

Another remarkable success for MOD LIGHTING involved the removal of a reserved basket timer from the checkout process. Recognizing that MOD’s audience spent months researching the perfect lighting options, creating a false sense of urgency with timers proved ineffective. While reserved basket timers may have their place in certain contexts, we determined that they were not suitable for MOD LIGHTING’s specific customer base.

This test yielded remarkable results, driving an impressive +13.8% increase in Conversion Rate and a notable +16% improvement in AOV.

This outcome emphasized the importance of tailoring CRO strategies to suit the unique characteristics and preferences of a target audience. It also demonstrated the value of approaching CRO with a mindset of experimentation and innovation, rather than blindly following industry trends.

Achieving new heights

These successes marked just the beginning of our partnership with MOD LIGHTING. Building upon the positive results, achieved through our experimentation, design, and development services, our collaboration expanded to encompass maintenance services and the creation of new features. Together, we continue to explore new avenues for growth, leveraging our expertise to drive sustained improvements in conversion rates and overall business performance.

Upon conducting a meticulous year-over-year (YoY) quarterly results analysis, we were delighted to witness the remarkable impact of our efforts:

• 2022 Q1 compared to 2023 Q1: Achieved an astounding 314% increase in sales.

• 2022 Q2 compared to 2023 Q2: Witnessed a substantial 69% surge in sales.

• Successfully improved average order value by 10%, indicating increased customer value perception.

• Impressive returning customer rate of 34%, demonstrating the effectiveness of our strategies in fostering long-term customer loyalty.

MOD LIGHTING's decision to partner with Sogody has proven to be a pivotal turning point, unlocking the full potential of its online presence and propelling them toward unparalleled success.

Our commitment to delivering exceptional services and driving tangible results has solidified our partnership, and we look forward to continuing our journey together, shaping the future of MOD LIGHTING's digital landscape.