In the constantly evolving world of software development and maintenance, Sogody is a one-stop solution for all managed services needs. As a managed services provider (MSP), we provide comprehensive software management solutions to alleviate the technical burden of our clients, allowing them to focus on what they do best: running their business.

Managed services refer to the practice of outsourcing the responsibility for maintaining, and anticipating the need for a range of processes and functions in order to improve operations and cut expenses. 

Our team of experts will work with brands to choose or customize a service package that meets the unique needs of their company, ensuring that their software is always up-to-date, secure, and running smoothly.

Sogody has a rich history of success in the MSP industry. We are proud to present our partnership with Thrasio and dive deeper into the collaboration with this leading Amazon aggregator.

Thrasio - the most powerful Amazon aggregator

Thrasio, founded in 2018, is a leading provider of Amazon aggregation services. It specializes in the acquisition and scaling of fast-selling products and storefronts, and uses its expertise in product, logistics, and data science to scale businesses on a global level. 

The company has successfully grown to over $1 billion in revenue across more than 200 brands and has expanded its operations globally, including Europe, China, Japan, and India. They aim to continue their growth through the acquisition of additional companies and the expansion of their supply chain. 

Thrasio is known for its approach of using data analysis to identify and acquire successful brands on Amazon by examining rankings, ratings, and reviews. It positions itself as a "next-gen consumer packaged goods company."

The Sogody and Thrasio partnership

Thrasio and Sogody established a partnership in August 2021. The goal was to provide experimentation services (including A/B testing) and development in Shopify. However, since its inception, the scope of services has grown beyond these initial areas of focus and now Thrasio’s service package includes:

• Development - This includes landing page development, adding new Shopify-developed features, scripts & apps, as well as implementing third-party integrations.

• Experience & Optimization - Improving conversion rate through A/B tests with Optimizely while utilizing a custom-tailored Experimentation Framework built by Sogody. Implementing and managing tracking & report analysis.

• Insights & Analytics - Staying ahead of the curve through strategic proposals (opportunity decks), GTM implementation, tracking & reporting dashboards, and performance & site audits.

• Maintenance & QA - Determining if the product meets quality standards through periodic maintenance checks and updates, systematic QA of each deliverable, and performing general QA reports of sites identifying potential unresolved bugs.

• Research & Development - Continuously identifying opportunities for growth or cost reductions, proposing experimentation ideas from our Test Bank (proven tests that have been successful on our other clients), and offering Shopify app development and headless versions of e-commerce stores.

Sogody’s tailored Managed Services model

Thrasio operates as an umbrella company with multiple separate brands and we support each brand individually, by dividing our workload accordingly. As a vital part of Thrasio’s daily operations, we work closely with their team to plan and coordinate our weekly sprints, determine priorities, assess client requirements, and accurately estimate the necessary tasks. 

Through the managed services model, Sogody is able to offer flexibility by allowing team members to take on tasks from a range of areas of expertise, across all Thrasio brands. We ensure that everyone is aligned with the unique inner workings of each brand and can easily assist one another as needed. 

Playing a crucial role in this model, the project manager oversees the entire workflow process and serves as a central point of contact for the client. This allows us to deliver high-quality services and drive successful outcomes for our clients.

The impact of our collaboration

Our partnership with Thrasio has resulted in several key outcomes that have contributed to the success of the business. One significant outcome has been the extension of Thrasio’s core team through our collaboration. By working closely with their team and providing expertise and reliability, we have been able to build trust and strengthen the overall team dynamic.

Our partnership has allowed for flexibility in ideation and implementing new technical solutions, as well as informed decision-making based on data. We have provided technical consulting and suggestions for improvement and growth, helping Thrasio to stay up-to-date with the latest industry developments and stay ahead of the competition.

In addition, our partnership has facilitated knowledge retention, as client-specific information is consistently preserved and passed on within the team. This ensures that the team is always well-informed and able to provide the highest level of service for Thrasio’s stores.

Overall, our partnership has allowed Thrasio to benefit from the skills, expertise, and resources of our team, enabling the brand to achieve its goals and drive success.