Sogody and Cheil joined forces in the year 2019, and we are proud to announce that our collaboration has never been stronger. What started as a highly dedicated experimentation program in Samsung’s online store has flourished into a global partnership, with our work now grown to delivering experiments Globally.

The Experimentation service we provide for e-commerce of large scale is of paramount importance. Thanks to our partnership, the client had an incremental increase in revenue across markets for their products. This is a direct result of our experimentation program that enables KPIs increase.

In this article, we are breaking down the specifics of how we helped Cheil establish a highly successful experimentation program and all that we deliver daily for EU & North American markets.

Driving results with customized solutions

As a partner of Cheil, we offer a wide range of services, including:

• Conversion Rate Optimization (CRO) - designed to increase the effectiveness of the e-commerce website by analyzing and optimizing key metrics such as website traffic, bounce rate, and conversion rate. This helps to improve the customer experience and drive sales.

• Innovation Engineering - designed to help them identify new opportunities for growth and innovation by providing them with cutting-edge technologies and methodologies.

• Software Engineering - designed to help improve the functionality and usability of its online platforms. We provide them with high-quality and reliable software solutions that are customized to their specific needs.

We also provide ongoing maintenance and support for the project to ensure it continues to function as intended. This ensures that the project will continue to deliver value to the end-clients in the long term.

Scaling and automating experimentation

Since the inception of our partnership, we have been dedicated to supporting the client in building a high-performing experimentation program. Our team has the expertise and experience needed to design and implement A/B & Multivariant testing programs that align with specific business objectives. As a result of our efforts, we have successfully delivered over 2000 tests across multiple markets, resulting in significant improvements in customer engagement, conversion rates, and overall business performance for Samsung.

One of the major strengths of our partnership is our ability to deliver highly effective and custom experimentation solutions. Building A/B experiences across various platforms and markets has taught us many lessons, one of the most important being that experiences can be reused for different projects, in different markets and languages, and on different platforms.

On this logic, we have built Testful, a tool that automates the delivery of multiple experiments in one go, through A/B templates, which require zero development effort to be updated and deployed across any market. Through it, Sogody has been part of:

• The ‘Best Seller’ test, an HQ project, got rolled out in more than 10 markets.

• Launching the S22 series; deploying 42 new A/B experiences, across their 22 markets, in three days.

• Launching Fold4 and Flip4; deploying 37 multi-variation activities, 15 cart abandonment activities with 3 design variations, 7 USP module activities with 2 design variations, and 15 countdown timer activities with 2 design variations across EU7 and EU14 markets in only a few days.

Proving the Business Value of experimentation

The success of our partnership with Cheil, and the work we have delivered, is a testament to the trust they have placed in us and our ability to work as a cohesive team. Our ability to understand their needs and make better decisions for their projects has led to an increase in work and revenue for the client and has proven the value of experimentation.

There are three key reasons why our experimentation program has been so successful:

• Good understanding of user behavior - We have a deep understanding of user behavior and are able to design experiments that accurately reflect their needs and preferences. This allows us to identify areas for improvement and make data-driven decisions.

• A willingness to be creative and take risks - We are not afraid to take risks and think outside of the box. We are always looking for new and innovative ways to improve the customer experience.

• Strong focus on proving the business value - We understand that experimentation should be focused on driving business value and not just experimentation for experimentation’s sake. We have a strong focus on proving the business value of our experiments through metrics and data.

When asked about her experience and how the partnership with Cheil has evolved over the years, Egzona Lipovica, Software Engineer Lead in the project, shared with us that:

“I've been a part of the team for over three years now, and during this time, our collaboration with Cheil has only grown stronger. With a team that has expanded from three to eight people in Kosovo, we have taken several initiatives to enhance our partnership. Through the sharing of innovative ideas, effective strategizing, thorough project analysis, and timely feedback exchange, we aim to streamline our processes and ensure top-quality results. Our focus on writing high-quality and reusable code, combined with building supportive products, has allowed us to save time and resources while delivering exceptional outcomes.

Our esteemed partnership with Cheil and the results we have delivered demonstrate the true power of strategic and data-driven experimentation. Cheil now places faith in our decision-making and we are a major contributor to the formation and implementation of each project.”